This model explains why some large, established firms respond well to largescale disruption, while others struggle. Imagine you run a chain of clothes shops. You sell the coolest, most popular clothes and you’re the king of the High Street, with a knighthood to boot. But a new generation of online retailers appears. You start your…

Use this model if you want to understand why large, successful companies are prone to disruption. A central theme running through Clayton Christensen’s innovation research is how companies can guard against being disrupted. How can successful innovators avoid having their lunch eaten by smaller, nimbler upstarts?   As a company grows, its once simple products…